Willich, January 2008

opti 2008 - Munich/Willich, 11 January 2008. Spectacle wearers expect their lenses to be very good-looking, easy to clean, scratch-resistant, transparent, heat-resistant and shock-resistant; in other words they expect the greatest possible longevity and perfect optical quality. Seiko Optical, the company well-known for optical products belonging to the lifestyle-oriented high-tech concern Seiko Holdings Corporation (Tokyo, Japan), has met this challenge in a special way. Thanks to a completely new approach to organic lens coating the technological leader was able to develop the first fully organic lens Seiko Orgatech. Among other things they are heat-resistant up to 85 degrees Celsius and can endure a pressure of up to 100 kg without being damaged. This robustness has never been equalled before and the Seiko Team demonstrates it through various impressive tests such as the “wire brush torture” or the drop-ball test (the ball weighing 228 grams corresponds to the American standard) at the International Trade Fair for Trends in Optics opti 2008 in Munich (11 to 13 January 2008) in hall C3, stand 308.

Seiko Orgatech was introduced in 2007 in the super-high 1.67 material and in different designs, as a single-vision lens as well as a progressive lens. Now the Seiko Orgatech product line has been expanded with the popular high-index 1.60 material, also available as a single-vision lens and as a progressive lens. Continued developments in technology, ensure that the SEIKO brand is positioned as a world leader in the optical market.

Frank Lautenbach, Product Manager Lenses with Seiko Optical Europe (Willich): “Due to the extended product line, a total of nine fully organic lens products are now available manufactured worldwide. We can now offer spectacle wearers and opticians - who attach importance to good looks, wearing comfort, reliability and functional efficiency - a wider range of our innovative top product. What’s more, the handling of Seiko Orgatech lenses in the workshop is safe and easy.”

Seiko Optical Europe GmbH (Willich) develops, produces and distributes high-quality organic spectacle lenses and titanium frames of the world-famous Seiko brand. Seiko Optical Europe GmbH is a 100% subsidiary of Seiko Optical Products Co., Ltd., Tokyo operating worldwide. It belongs to Seiko Holdings Corporation comprising of the widely known Seiko Watch Corporation and Seiko Precision Corporation as well as numerous other companies. Most consumers are familiar with the Seiko brand from the watch sector, which was founded in 1881. But the time measuring systems made by Seiko Time Systems are famous as well through many Olympic Games and international sport events. The corporation also produces golf clubs, special purpose printers and other special technical appliances. The parent company Seiko Holdings Corporation in Japan has reached a turnover of about 1.3 billion euros worldwide and employs 7,400 people. The European headquarters of the optical division was founded in Germany in 1992. Since 2002 Seiko Optical Europe has had a branch in Belgium for the Benelux States and since 2005 one in France. In addition, the British branch serves the British, Irish and Scandinavian markets.

Silke Hoffmann

SH/Communication – Agentur für Public Relations

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