• SEIKO creates comfortable and robust spectacles for people with high demands

Willich, 7 September 2007. Nowadays you must be flexible and mobile to meet the demands of day-to-day life. People often face new challenges, concentrate very hard and sometimes travel around the world on business. In order to come up to these requirements without any problem, it is important for spectacle wearers that they feel good with their spectacles and can totally rely on them. One of the manufacturers of spectacle frames is Seiko Optical. People around the globe are familiar with the brand name Seiko, which was founded in Tokyo (Japan) in 1881, in connection with precise clockworks and time measuring systems that are used at the Athletics World Championship, for example. Since 1992 Seiko Optical Europe GmbH of Willich near Düsseldorf has developed, produced and distributed high-quality organic spectacle lenses and titanium frames with the brand name Seiko. From Willich they are distributed to 30 different countries. When doing research and developing high-grade spectacle frames and lenses, one core question has always been the driving force for all Seiko employees: “What features must spectacles have to give the wearer a comfortable feel?” The answer to that question can be found in the new models by Seiko Optical.

Titanium 152		Titanium 158		Titanium 162

Delicate, feminine, with beautiful lines – this is how the new Seiko spectacle frames for ladies present themselves. All slightly classical frames are made from super light and precious titanium. So they combine outstanding properties that the wearers appreciate: They are non-allergic, corrosion-resistant and robust. Extravagant inlays of Svarovski stones in the temples (T 152), a play of colour from chocolate brown to light brown (T 158) as well as gorgeous colour compositions in orange, grey and lilac (T 162) are the result of the cooperation between Seiko Optical and a French design studio.

T 152 - available in red perl, orange metallic and dark red
T 153 (rimless bottom) – available in red, purple and shiny orange
T 162 – available in black matt, orange metallic, grey, lilac
T 163 (rimless bottom) – available in black matt, silver purple, grey, shiny orange
T 158 (rimless bottom) - available in chocolate brown/light brown, black/brown, red/pale red, purple / light purple
T 159 (rimless bottom) - available in black/light brown, dark red/blue grey, brown/pale dusky pink, dark burgundy / red

Titanium 639		Titanium 640

There are hardly any trendy accessories for men. For those who enjoy good looks and consistent design, Seiko now introduces spectacles matching their watches. The spectacles as well as the watch emphasise the modern and sporty style of the wearer.

T 639 (rimless bottom) – available in blue, khaki, silver grey
T 640 - available in light grey, coffee brown, black charcoal

Seiko Optical Europe GmbH (Willich) develops, produces and distributes high-quality organic lenses and titanium frames of the internationally renowned Seiko brand. Seiko Optical Europe GmbH is a wholly owned subsidiary of the internationally operating Seiko Optical Products Co., Ltd., Tokyo. It is part of the Seiko Holdings Corporation, which has many other affiliates apart from the well-known Seiko Watch Corporation and Seiko Precision Corporation. Most consumers are familiar with the brand name Seiko from the watch sector. But also the sports timing equipment by Seiko Time Systems is well-known through many Olympic Games and international sport events. Furthermore, the Seiko Holdings Corporation produces golf clubs, technical printers and other technical devices. The parent company Seiko Holdings Corporation in Japan has an annual turnover worldwide of 1.4 billion euros and employs 7,400 people. The European headquarters of the optical division has operated since 1992.

The central departments Administration, Finances, Logistics, Human Resources, IT and Marketing support the product distribution from Willich to 30 European countries and the Near East. For lens sales to German opticians Seiko has employed sales representatives who are qualified opticians or Masters of Optics with specialist knowledge for competent customer advice. In Customer Care, too there are exclusively qualified opticians/Masters of Optics, so that the customers can be given detailed information. Since 2002 Seiko has a wholly owned subsidiary in Belgium for the Benelux countries and since 2005 in France. The British subsidiary looks after the British, Irish and Scandinavian markets. Other European markets are supplied with Seiko products through distribution partners.

Silke Hoffmann

SH/Communication – Public Relations

Hardt 9 (Nielenhof), 47877 Willich

Tel.: +49 (0) 21 59 – 69 49 80 Fax +49 (0) 21 59 – 69 49 89

E-mail: info@shcommunication.de