Willich, January 2008

opti 2008 - Munich/Willich, 11 January 2008. Seiko Optical, the company well-known for optical products belonging to the lifestyle-oriented high-tech concern Seiko Holdings Corporation (Tokyo, Japan), has further developed the inner surface design for organic lenses already established in the market. The new internal progressive lenses now combine the inimitable design pluses with a slim appearance. As a result, spectacle wearers all over the world can enjoy up to 45 per cent enlarged far portions and even more comfortable intermediate and near zones from January 2008. Seiko Emblem lenses guarantee excellent wearing comfort and comfortable vision in all lens areas. At the same time they contribute to the wearer’s good looks: The slim lenses by Seiko Emblem are available in all flat high-index organic materials and are therefore suitable for all lightweight spectacles. Frank Lautenbach, Product Manager Lenses with Seiko Optical Europe (Willich): “With the introduction of Seiko Emblem we intend to further increase the confidence of the opticians and the spectacle wearers in the Seiko brand renowned for its lifestyle products.”

Seiko Emblem is introduced in Europe for the first time at the International Trade Fair for Trends in Optics in Munich (11 to 13 January 2008), hall C3, stand 308. From January 2008 the clearly optimised progressive lenses Seiko Emblem are available in all high-index organic materials from a qualified optician.

• from January 2008: latest generation of internal progressive lenses with innovative free-form technology in an up-to-date design that has been introduced and established by Seiko worldwide
• upgraded internal progressive lens design expanding the range of Seiko progressive lenses with a modern inner surface design
• progressive lens family in three materials: ultra-high 1.74, super-high 1.67 and high-index 1.60
• thinnest lenses with up to 45 per cent enlarged portions (particularly far zone) and higher wearer comfort compared to simple internal progressive lenses
• smoother intermediate zone with less distortions and up to 25 per cent reduced astigmatisms (particularly distorted cylinders)
• up to 10 per cent thinner and lighter plus lenses with improved looks compared to other internal progressive lenses
• up to 25 per cent reduced lens height through flatter (base) curves, i.e. that the active areas are closer to the eye
• three progression lengths: 10, 12 and 14 mm
• variable inset 0 - 5 mm
• both Seiko Orgatech 1.67 and 1.60 indices are available in Seiko Emblem design

Seiko Optical Europe GmbH (Willich) develops, produces and distributes high-quality organic spectacle lenses and titanium frames of the world-famous Seiko brand. Seiko Optical Europe GmbH is a 100% subsidiary of Seiko Optical Products Co., ltd., Tokyo operating worldwide. It belongs to Seiko Holdings Corporation comprising of the widely known Seiko Watch Corporation and Seiko Precision Corporation as well as numerous other companies. Most consumers are familiar with the Seiko brand from the watch sector, which was founded in 1881. But the time measuring systems made by Seiko Time Systems are famous as well through many Olympic Games and international sport events. The corporation also produces golf clubs, special purpose printers and other special technical appliances. The parent company Seiko Holdings Corporation in Japan has reached a turnover of about 1.3 billion euros worldwide and employs 7,400 people. The European headquarters of the optical division was founded in Germany in 1992. Since 2002 Seiko Optical Europe has had a branch in Belgium for the Benelux States and since 2005 one in France. In addition, the British branch serves the British, Irish and Scandinavian markets.

Silke Hoffmann

SH/Communication – Agentur für Public Relations

Hardt 9, 47877 Willich

Phone: ++49 – (0) 2159-69 49 80, Fax: ++49 – (0) 2159-69 49 89

E-mail: info@shcommunication.de