FramesFrames
Willich, January 2008
Technical perfection made from pure titanium for all indoor and outdoor activities – inspired by the SEIKO watch design
 | |
 |
With their latest spectacle models, Seiko, one of the most popular consumer brands worldwide in the field of accessories, combines technical perfection, robustness, sporty design and highest functionality.
Willich, September 2007
Luxury item at a reasonable price: first folding spectacles made from titanium by SEIKO
| |
 |
First-class folding spectacles are handy, collapsible and extremely practical - but unfortunately they have been very expensive so far. For the first time Seiko offers a luxury item at a reasonable price to those people who like wearing comfortable and robust spectacles. The new folding half-moon spectacles are made from pure titanium and have been electroplated. Consequently, they are very light, non-allergic, robust and corrosion-resistant.
Willich, September 2007
Attractive plays of colour, fashionable shapes and high comfort of wearing: SEIKO Optical cooperates with a French design studio for new spectacle frame models
| |
 |
Nowadays you must be flexible and mobile to meet the demands of day-to-day life. People often face new challenges, concentrate very hard and sometimes travel around the world on business.
Willich, January 2007
Alternative programme: titanium meets Swarovski!
| |
 |
Fresh shimmering shades of red/orange and pink/purple make these new ultra-light titanium frames by Seiko complete. Sexy: coloured and transparent Swarovski stones decorate the frame so that it matches that little black dress for formal occasions such as a dinner or a theatre visit!
Willich, January 2007
Quality & design: classic style of the 60s heros
| |
 |
When this frame was developed, fashion was top priority. The classic line takes up the style of the 60s screen heros and is newly interpreted in different colours for men and women. The frame captivates with simple elegance - all of a piece. Titanium refines the frame with its unique lightness and robustness.
Willich, January 2007
Quality & design: straight-lined classic
| |
 |
Straight-lined frame with softly rounded lenses. Captivates with simple elegance and lifestyle character. Benefits from the advantages titanium has to offer: lightness and robustness. Also available in the trendy shimmering yellow and orange-gold. This classic suits both men and women.
Willich, January 2007
Lightness, design and technology by Seiko that inspire individual men
| |
 |
Lightweight, comfortable and extremely flexible - that is the new Comfort titanium frame for men by Seiko. Its minimal weight of 8g can hardly be felt. The high-tech joints and flexible temples enable an individual fitting of the spectacles to the head shape of every man without consulting an optician. The temple tips, too, are made from a high-quality material and their finish is perfect: They are coated with protein and therefore fit comfortably without causing pressure spots or allergies.
Willich, January 2007
Seiko Arctura-Design:
Spectacles and watch emphasise the sportiness of the wearer
| In the field of titanium processing they have been cooperating long since - now Seiko Watch Corporation and Seiko Optical are also partners in design. For the first time Seiko Optical’s designers have created a spectacle design matching the elite watch collection “Arctura” that stands for kinetics like no other Seiko collection (the watches drive is generated in an environmentally friendly way: simply through wrist movements). Now High-grade titanium, lightness and sportiness do not only decorate wrists, but also the faces of men with prominent features.
|
Willich, January 2007
Spectacles and watch: the perfect match
Finest interpretation of technology
| For the first time men who are enthusiastic about technology and design can now make a statement with their matching Seiko watch and spectacles. Following the elite men’s collection Arctura by Seiko, the Seiko Frame Designers have created another lifestyle accessory. As fully developed as the motion-generated Arctura Kinetic watch, the ultralight frame made from high-quality titanium ensures longevity and comfort that can hardly be felt. The temple design takes up the look of the watchstrap’s links. The logo is a reference to the well-known manufacturer: the parent company SEIKO Corporation/Tokyo founded more than 125 years ago.
|
Willich, January 2007
Greetings from Formula 1: Sportura Design Spectacles
| |
 |
Since 2005 the Seiko Watch Corporation is the partner of the Formula 1 Honda team with Jenson Button. The Sportura Elite Collection influenced by motor sport has inspired its subsidiary SEIKO Optical to create another lifestyle accessory. The design of the temple takes up the idea of perforated leather watchstraps originating from hot tyres. It makes men instinctively accelerate! The titanium frame presents itself in a sporty charcoal black.
Willich, September 2006
Down to the last detail!
Titanium
| |
 |
This frame is a jewel for men and women from 50 years who prefer classic shapes and love fine decorations. The filigree titanium ornaments were designed with great attention to detail. As this model is duotone and available in various colour combinations, there is a suitable frame for almost every colour type: orange/gold for autumn, pink/gold for summer and purple/silver for winter. It is a very special present you can give yourself or the dearest women in the family.
Willich, September 2006
Swarovski meets simple elegance!
| |
 |
Feminine and elegant - this is what ladies fashion is like this winter. Severe styles and black are predominant. The high-quality frame with real Swarovski stones is the unexpected eye-catcher. Perfect for office, theatre or dinner for the more exacting ladies!
Willich, September 2006
Classic for striking faces with short haircuts!
| |
 |
Classy, self-confident and successful women with a short haircut like to express their personality with every little detail. It is not only their haircut that makes their faces look well-defined, but also the matching spectacle frame. The decoration on the temples is stamped in titanium and therefore looks like it was made all of a piece. The colours - ranging from a stimulating red and a purple symbolising mental balance to an earthy brown - leave a feminine overall impression.
Willich, September 2006
The art of timelessness:
| |
 |
Rimless spectacles meet the highest requirements regarding shape, material and finish and are good-looking at the same time! Men as well as women with fine features can perfectly emphasise their expressive faces with this tasteful rimless frame.
Willich, September 2006
Prizewinning and extremely robust designer spectacles!
| |
 |
For this upmarket design the Seiko All ß-Titanium Collection was awarded the “Good Design Award 2005” of the Japan Industrial Design Promotion Organisation! With reason - as this frame is a tough one: no matter how the material is bent, the frame always goes back to its original position, because titanium is extremely robust and flexible at the same time. The quality and the design of this “tough” frame appeal to men as well as women. Also, the colour range takes the fashion aspect into account. What’s more the temple clips enable easy folding of the frame to lens box size without them opening up again.
Willich, September 2006
Pilot shape with cult status - not just in summer!
| |
 |
This sporty men’s frame in the very fashionable pilot shape does not depend on age like jeans, leather jackets and motorcycles! With tinted lenses or as sunglasses it can easily compete with every “Top Gun model” and is also very attractive on the ski run! The colour range reflects the likings of the wearer: grey and silver like the sparkling chrome of motorcycles, gold like a beautiful sunset and brown matching the short leather jacket.
Willich, September 2006
Perfect fit for wide-set eyes!
| For men who love understatement in fashion as well as technical perfection in business and at leisure: This “comfort model” is a very good combination of quality, functionality and design. The integrated spring hinge makes manual fitting through bending almost superfluous, as the temples can be opened in a V-shape. So they fit the head perfectly. The protein-coated temple tips make the spectacles extremely comfortable without causing pressure spots. The protein is non-allergic, is kind to the skin and feels good. Flexible nose pads guarantee that the spectacles will adjust perfectly to every nose. “Ionplating”, a special colour application technique, fully combines the colour with the titanium base material and guarantees colour fastness.
|
Willich, September 2006
Quality & Design
| |
 |
High-quality titanium, lightness and a butterfly-like shape characterise this frame. The model proudly carrying the brand name SEIKO at the temple tip has been developed for men from 35, who want to express their dynamic way of life by wearing a sporty frame. The only small decoration on these plain spectacles is the logo at the temple that gives it a brushed finish.
If you are interested in frames for photoshootings please feel free to contact us.
Press Contact:
Silke Hoffmann
SH/Communication – Public Relations
Hardt 9 (Nielenhof), 47877 Willich
Tel.: +49 (0) 21 59 – 69 49 80 Fax +49 (0) 21 59 – 69 49 89
E-mail: info@shcommunication.de